Self-Worth with Jaclyn Steele

Ryze Superfoods Founder, Andrée Werner, chats mushrooms, mindset, & entrepreneurship

February 24, 2021 Jaclyn Steele Season 2 Episode 59
Self-Worth with Jaclyn Steele
Ryze Superfoods Founder, Andrée Werner, chats mushrooms, mindset, & entrepreneurship
Show Notes Transcript

Today, we are rising with Ryze Superfoods co-founder, Andrée Werner.  A Harvard AND Juilliard grad, this brilliant woman is revolutionizing the way we think about and approach coffee.  We chat origin story, we chat adaptogenic mushrooms, we chat the hardships behind starting a business, AND we chat self worth.  

I have personally been drinking Ryze Superfood Mushroom Coffee for 6 months now.  I started drinking it everyday shortly after my Hashimoto’s diagnosis.  It gives me calm focus and sustained energy without the high and crash of regular coffee.  AND it has a proprietary blend of mushrooms in it that help with immunity, inflammation, stamina, focus, stress, and digestion. In addition, it is easy on your gut and does not strain your adrenal glands like traditional coffee does - this is also really important for thyroid health.  Can you tell I’m a big fan?  I am.

LINKS:
www.ryzesuperfoods.com - Discount Code: JACLYN for 15% off your purchase
howiryze.com/gratitude - Journal Prompts from Ryze sent to your phone

CONNECT:

+ Website: jaclynsteele.com

+ Instagram: @jaclynsteele

+ Youtube: officialjaclynsteele

+ Facebook: jaclynsteeleinternational

+ Clubhouse: @jaclynsteele

+ Sign up for THE SCOOP & get the skinny on the latest wellness, beauty, & self development trends, as well as exclusive email-only content.


SUPPORT THE SHOW:

Paypal


Light, Love, & Peace,

Jaclyn Steele

Support the show
Unknown:

Hi, I am Jaclyn Steele and welcome to self discovery. Howard Thurman so beautifully wrote, don't ask what the world needs, ask what makes you come alive and go do it. Because what the world needs is people who have come alive, coming alive. That my friends, is what self discovery is all that matter. Hello beautiful listeners and Happy Wednesday to you. Before I introduce you to the lovely and wicked smart, Andre Werner of rise superfood and mushroom coffee. I want to say a few words about this coffee because it is amazing. Just a disclaimer, I am an affiliate for them. I asked to be an affiliate for them because I love their coffee so much it is full of superfood adaptogenic mushrooms, it has cordis apps for stamina and increased oxygenation, Lion's Mane for focus, concentration and neuron growth Reishi for stress and restful sleep turkey tail for gut health. I need that as someone with hashimotos. It's for chronic chronic, chronic fatigue and cancer fighting properties should talkie for immunity and bone density, King trumpet for inflammation, antioxidants, and heart attack and stroke fighting properties. This coffee is the ish, it will set the tone for the rest of your day and charge your body with some of the best fuel you can possibly be charging it with. And because I have you listening now, and because I don't want to interrupt the show with an ad, I'm just going to tell you if you go to rice superfoods.com that's RYZSUPRF od es you can get 15% off your order with the code Jaclyn j ac LYN. I'll also put that in the show notes rise superfoods.com code Jacqueline for 15% off. Welcome to the self discovery podcast. And I cannot wait to introduce you to this wicked smart woman, Andre Warner. Oh, and one more thing. When we recorded this episode, my dog tumnus was not feeling well. He had a little stomach bug. And so he is whining in the background. I'm sorry about that. You know, it's just part of life. So we're rolling with the punches, and we recorded through it. And that's the way the cookie crumbles. Anyway, back to the episode. And just kidding. One more thing I forgot to mention is that I recorded this episode with Andre, late November early December of 20. So it is it has been a couple of months I was batching a bunch of episodes. So when she refers to this year, that was the year 2020. Okay, now, actually back to the episode. I am so pleased and so excited to have a special guest on the podcast today. I have Andre Werner from rise superfoods. And she is a Harvard grad. She went to Julliard for grad school and just an all around impressive entrepreneur. And I'm so happy that you're here. Thanks so much for having me. I'm so happy to be here. Good, good. Well, I'm excited because in season two, I am restructuring a little bit and I'm doing a series called conscious companies. And the reason I'm so excited to talk to you is because you have a conscious company, and you're elevating the health and wellness of so many people. But before we dive into rise and the amazing company that you've created, I want to know a little bit about who you are, where you're from, and what made you want to start rise in the first place. Oh my gosh, wow. Well, thank you so much, Jaclyn for having me on. I'm really excited to be here and be chatting with you today. So I am from Montana, which is actually where I am right now. And I was born here raised here. My parents are still here. And they are not native to Montana. They moved from California and Missouri and all over the place but they made plays home and wanted to raise their their family here and it was an awesome place to grow up just big open spaces and a lot of freedom and very low stress which especially in this time is is really really nice to be in so rare. Yeah. And so rare. Yeah, exactly. Um, but then for Yeah, once I was ready for college, I decided to go back east to Boston. And I had a great experience there. I met my co founder there. So for that reason alone, it was it was an awesome time. But I, yeah, I actually studied math at Harvard and was also a really serious musician. So kind of all my extracurricular time is taking up music. It was kind of, although it seems random to have gone to grad school, Juilliard, it was not random. I was very, I was very serious musician for a really long time. And what instrument did you play? Because I'm a musician, too. So I'm totally into this. Yeah. So I played I grew up playing cello and piano. And as I grew older, I got more serious about cello. So that's what I pursued at Juilliard. But yeah, what what instruments? Are you? Yeah, so I play the guitar. And I dabble in piano. I am not a great piano player. But I love to write songs on the piano. And then I sing. So I primarily write songs and then perform that, you know, with a band without a band, all of the things. Oh, that's awesome. I mean, pianos. It's a great sort of foundational instrument. Yeah. Oh, and it's, I mean, compared to the guitar, it's so literally linear. And so yeah, y'all have the notes in front of you. And there's something really comforting about that, especially when you're writing a song and trying to like, put and map it out. Yeah, exactly. Exactly. Yeah. No, I feel that so i just i, but I, you know, the cello was always more for me. And I found myself with that instrument more. So I, yeah, after college, I went to New York, and did a two year grad program at Julliard. It was Yeah, it was, it was definitely a change of scene, a change of pace. But it was really cool to be in such a sort of an intense environment where everybody was after a similar goal and a similar purpose. And it was, you know that something about learning an instrument and playing an instrument, and this can be said of sports, and a lot of different things. But you see such discipline, level close. And I think, more than anything that was that was a really inspiring, cool thing about being at school. They're just how many hours people put in every day. And being part of that was definitely very eye opening, and also gave me a lot of ideas about like, what I wanted and what I didn't want. And so, and then, of course, it was awesome to be in New York. Oh, yeah. So in a hurry. COVID. Yeah. New York is just one of the most extraordinary cities in the world. Everything is at your fingertips. 24 hours a day. It's Yeah, it's crazy. And like talking about a culture shock coming from Montana to New York. Majin Yeah, you can get food at any time of night, anything at any time of day or night air. So it was it was a, it was an awesome place to be for a couple years. But then, yeah, so to fast forward a little bit about how all of this came to rise. So after graduating from Julliard, I dabbled in data science because I had had a blowout in math. But, but that didn't really pan out in the way that I wanted. And I knew that I had always wanted to start my own company. I just didn't know when. But as other things weren't coming together in the ways that I had wanted or expected. I thought, you know what, there's no better time than now. So why not just jump in. So I had always been a, I had always been into like health and wellness, just personally, but I think that over the course of college and grad school, I really felt fallen off the rails. I was drinking a way, way too much coffee, you know, burning the candle at both ends. Not an unclasp story for a lot of us. I know, I did the same thing. The exact Yeah, I was drinking americanos every day. Yeah. And it just was sort of like a runaway train and snowballing way faster than I wanted it to, in terms of my caffeine intake, especially. And I just saw it having real effects on mental health. Even just my energy levels, I wasn't able to work out like I wanted to and it was so weird to me because it was like, well, I should have more energy, but actually I have less. I just sort of felt down on all ends. Um, so that that was kind of like something that was going on personally and then my co founder was at in Chicago at the time working at Kraft doing some brand management for coffee brands like Maxwell House in Jabalia, sort of like being Yeah, enormous, enormous coffee brands. And we're sort of seeing from his perspective, perspective, just the lack of desire and lack of the ability for, for, you know, those big brands to try something new, and do something maybe more consumer conscious. And so we, you know, we always talk, we had been best friends for years at that point. And so we were, you know, always kind of scheming on different ideas that he had just personally, you know, workouts that we like to do things that we were taking. And we got talking about mushrooms and medicinal mushrooms, and just how incredible they are. And even though there were some brands doing them, it was definitely not I'm not really known why widely yet. And yeah, it's definitely a new thing being brought up in the market. It's so new. Yeah. And, and we started experimenting with them with them ourselves, and just saw how transformational they were. And so we were like, you know, this is working for us. There's no reason not to, to share this with others. And I think both of us had, at that point caught the entrepreneurial bug, so to speak, and, you know, wanted to do wanted to jump in and do it because there was just, there was no reason not to. We were, you know, we were passionate, primed. Yeah, exactly. So. So that sort of launch rise, we, we started formulating just in 2019, and then officially launched in the spring of this year, which was for so many reasons, including for me, for such a young company, you guys are taking off, it's so impressive what you've built in such a short amount of time. Thank you. Thank you. Yeah, I, it's been awesome to see, I think that, you know, this year has just thrown all sorts of curveballs at us. And yeah, we we officially launched in like March April of this year. And it's interesting, because like, I think that the this sort of mindset of a lot of people has started to be way more interested in this type of product. And even though it was really scary to launch a new company during this time, the consumer mindset is really interesting. And think that it we've I think people are primed. Yeah, I think people, you know, by necessity and by force had to hit the pause button this year. And I think a lot of people have realized, including myself, there were patterns that I was engaging in, that weren't good for my health, even though I am a health conscious person, you know, having that much downtime, you start to realize things that you didn't necessarily realize before. So that leads perfectly into the next question, which is, what is the origin story of rise? And what I mean by that is because you gave a little bit, but you and Rashad? What was that first conversation? Like where you were like, okay, we're actually doing this and what are the next steps? Yeah, no, it's a great question. Um, so we, we pretty much talked daily about, you know, different ideas we had. And we were definitely to the point where it was like, okay, we need to figure out something that, you know, is not just good for good for us and good for consumers, but also market friendly. Yeah, for sure. And I think that something that we had run on for years was coffee and coffee is such a staple of so many people's mornings and days. And so is a really obvious, you know, choice in that sense, because it was like, this is something that people are using daily. So it wasn't it wasn't a stretch in that regard. The the weird thing are obviously the big elephant on the couches, which are the mushrooms. And so, you know, we we just got to work like we went to the grocery stores, we got these mushrooms in bulk, whatever sort of bulk powders we could find, uh, we honestly just like started making as many concoctions as possible in our own kitchens. That's so cool. I love that. And so we are just like, you know, texting back and forth calling back and forth like how does yours taste? How's yours tastes we we experimented with a lot of different adaptogens oxygen powders. But you know, there's something just so simple and clean and powerful about the mushrooms and the story like was really there with them and we didn't want to you know, they're just Tons of amazing ingredients. But we really wanted to keep the ingredient lines simple. Yeah. For ease for time, and just to not overcomplicate it. And so honestly, it started like with, you know, getting bulk at the grocery store. I love that. I love that so much. And I feel like for my listeners who are on the verge of starting a business or interested in entrepreneurship, I feel like that's really encouraging too. You don't have to go find a manufacturer to begin with, you can start experimenting in your own kitchen. Yeah, and just get something that works for you. Like if it if it works for you, and you really believe in it. Especially if it's like something that you're putting into your body, then it in make the whole process so much easier and more authentic. So yeah. Oh, for sure. So yeah, next question is why do you think adaptogenic mushrooms are so important for our health? Because they are becoming people are starting to learn about the benefits of mushrooms, but I still feel like there is so much unknown. There is so much unknown. And I still feel like we're just just scratching the surface of what to do. I think they're, they're primed to really take over the whole world. Yes. Yeah, I mean, even even mushrooms in general are being used for all sorts of cool things with sustainability like in building and tech, like textile manufacturing. That makes sense mycelium of wild is really incredible. So like that's a whole new, exciting frontier. But in terms of like the adaptogenic qualities for health, I really think that kind of what you were touching on earlier with a lot of people being forced to rethink their habits. I think so many of us were on Go, go, go, go go. And everything was such a short term fix that we sort of a lot of us forgot about the longer term effects of our lifestyle choices. And the really cool thing about mushrooms is that they act not just in the short term, but in the long term. And I think that if you take our product, like daily and consistently, you really start to feel that I can attest to that. I've been taking it for three months now every day. And it is a very, I'm comfortable morning energetic boost, it is not a rush of caffeine where your heart starts to beat really fast and you start to sweat. It is a very gentle awakening. And my husband, I got him to try it more recently, actually. And I didn't tell him anything about it at all, because I wanted to know his reaction. And immediately on day two, he reached for it again. And he was like, I feel like it's a much calmer start. And he's like, I felt calmer throughout the day as well. And so I know there are all kinds of internal benefits, it helps with inflammation, digestion, it's good for your health. Wrong, but because we are so addicted to caffeine in this culture, just the simple fact that it is a very gentle boost rather than, you know, a high and a crash. That alone is worth trying this coffee. Oh, yeah. No, I think that's a great point. Because we and and going back to the origins for a little bit like we were always very, we always wanted to feel that sort of boost. You know, like you had to have a level of energy and I think a lot of people do and they need to write and so like, it wasn't the idea of we wanted something that was totally anti that I guess, right like we still wanted that really gave that sort of energy, energy and focus. And it's Yeah, it's it's amazing the feeling that you get from it. And how, yeah, how how smooth the book is. It's just it's a smooth ride rather than feeling like I'm bouncing off the walls. Right? generally how I feel if I have too much caffeine. Oh, yeah, same like if I if I go back, it's rare now but if I do have like a normal cup of coffee anymore, I just I feel awful. My body You know, my body craves it. And I think that yeah, it your body wants good things. Oh, and our bodies want to be healthy. We just have to provide them with what they need. Yeah, yeah. I think health is the natural. That's the homeostasis like that our bodies are perfectly capable of being healthy, Western world between stress and horrible food and Too much caffeine and too much sugar. Yeah, it totally out of balance. Totally. Yeah. So a couple of questions. What were some of the struggles you experienced while starting this business? And how did you overcome them? And I asked this because I think I have a lot of listeners who, again, are entrepreneurs wanting to start businesses, but in a conscious way. Absolutely. Our number one struggle was and still is money. Like, yeah, you have been? Yeah. And I think it is for so many people starting out, you know, we have been bootstrapped this whole way. And it's been the hardest thing, because we don't have, you know, it seems like every week or month, we're like, Okay, how can we? How can we do this ourselves and figure out how to do this, even if we have to pull an all nighter to do it, like how do we figure out how to not spend as much there so we can put it there. And it's very constricting in a way because you have to really grind down and sort of not not cut corners, but cut cut by you can? Oh, I understand from starting my own company, you are all the roles. You all the roles. Yeah, hard. It's it's definitely challenging. Definitely. So I think that that has been probably the number one challenge in terms of not having that same sort of, like latitude to, to try something and it's okay, if it fails, because we can try something else. It feels like our feet are to the fire because you know, every single dollar matters. Yeah. But at the same time, like it's a double edged sword, because it has really taught both of us so many things that otherwise we wouldn't have. And I, I think On the flip side, for a lot of entrepreneurs starting something who have, you know, there's no such thing as endless funds, but the equivalent of endless funds for a first time entrepreneur, it can feel like a great thing at the start, but it's really a crutch because you know, I couldn't agree more, I could not agree more learn things, and you start to outsource stuff, when it's really something that you should and could know how to do yourself. And so when I think I think, you know, continuing along those lines of bootstrapping, once you have bootstrapped for long enough, and you realize you can hire somebody, then when you do hire somebody, you know exactly what you're looking for. And I think, you know, the saying of hire slow fire fast. I think for me personally, and I'm still new in entrepreneurship. I'm like, three, four years. And so I still consider myself a newbie. But as I've hired people to come on and help, I'm able to give such detailed instructions and put out such a detailed job descriptions, that I'm able to whittle down things so much faster than I would be in the beginning, when, if I didn't know the role that I was doing. We know where all the hats, you really need to know what goes into each one. And I think that is such an advantage, both now. And as you move along in your entrepreneurial path. No, I love that point. Yeah, I think you're absolutely right. Because you've literally like done the job of it, where you, you know, you need help and where you're not so strong and where you are. And, of course, like it takes it takes a village. And so, you know, there are things that we definitely can't do that well, and that's like, we'll be the first person we hire, but we've gone through that struggle, you know, trying to figure that out ourselves. And it's it, it is always a challenge. But I think that as, as you said, like as we continue, it's something that we're even more committed to keeping it bootstrapped because, like, feels like it keeps us so much more honest. And oh, yes. And you can pivot so much faster when your ship is small. Yeah. Yeah. Oh, I think that's, I think that's such an advantage. So do you feel like so that's the biggest struggle? How do you feel like you are overcoming that struggle? Or is it just a daily thing that you're dealing with? We have gotten so good at, at making decisions with the kind of values first and making things work for that. So like, we we got really scrappy really early on, and I think both me and my co founder like scrappy by nature, but we were really forced to dig like dig deep in ourselves and find that discipline and work. ethic ourselves just to figure stuff out that we didn't know. And not sort of be too quick to throw that overboard or throw that to somebody else and be perfectly transparent. Like the couple times that we did do that, especially for like social media ads and stuff like that. So hard, you know, we, we made a couple of missteps. And it's still to this day, like, one of the biggest regrets we had in in outsourcing to an agency because it just it, it wasn't, it didn't go well. And they're never going to treat your content. Yeah, they're never going to treat your company the way that you do. And they're never going to care about it the way that you do. Exactly. And so like, we had to learn some of those lessons the hard way. But now if we have you know, people who are just starting out ask us like, what our one of our biggest pieces of advice is, it's like Do not Do not Do an agency because yeah, they'll they'll corrupt certain charge and under deliver. Exactly. And it's, um, it's something that I think a lot of people fall into by mistake. Yeah. Because it's really hard to like figure that all out yourself. But in the dating learning curve, to do social media ads, and when you are a young company, like you guys are, social media is such an integral part of sales and educating people about your brand. But I will say this, I feel like you guys do a fantastic job. So even if that you felt like that was a misstep in hiring, out accompany and I say this from a marketing perspective, because I have a branding firm, and I pulled my clients honestly the same thing. I was like, I will help brand you I will help make you look beautiful. I will help create the essence of what your customers are what you want your customers to feel. But do not outsource the most important thing, which is your brand voice. Yeah, I can help you create that. But I can't create that for you. And if you outsource that it takes all the OSS authenticity out. And consumers now are so not that they weren't before. They're so smart. They authenticity a mile or this inauthenticity from a mile away. Yeah. Does it work? Oh, yeah, you're so right about that. I think that it's there's so many companies out there. And it's as if the space becomes more and more crowded, like, consumers get more and more discerning. And they smell BS. Well, and you guys are so hands on, in what you do. You're so responsive. I feel like you're so personal. You've been so personal with me. And still responsive. And I appreciate that so much. As a fan of your product, as you know, somebody who's partnered with you to to be kind of an ambassador for your product. I just, I am so proud to stand with a company that's so hands on. Oh, yeah, that's so sweet. I think that we, we really wanted to build a community that was very much like we were involved in it and, and especially on social media, Instagram, specifically, like, we are on there all the time having conversations with people that aren't yet customers, customers, like, we it really matters to us to have those conversations. And it's awesome to hear that that is, you know, that's received on the other end, and I think it goes a long way to just jump in there and, and as the founders, like be talking to people, I mean, it's it's so cool, I think not just from the customer's perspective, but also like, for us, it's, it's a, I love doing that like because you can kind of hear and, you know, back and, and concerns about trying it in the first place. There's a huge piece of like education, especially with mushroom coffee and medicinal mushrooms, a lot of people are grossed out by them or never even heard of it. And so to be able to sort of jump into that conversation, help people out from the get go is really, really Yeah, well, and you're building the foundation for a superfood Empire, you know, in in a way that is so authentic. And I think you know, 510 years ago, that kind of building was unheard of. And it also wasn't possible because social media, it wasn't where it is now. And so to be able to build it in a way that feels personal to you and also really good. I feel like the new wave of businesses that are coming through and that are finding success in today's digital age. Are the businesses that are getting down into the weeds with their customers asking questions. Going, how can we be better What do you like? What do you don't like all of those things? Yeah. No, I think it's a great point. And I, it's something that we've thought a lot about just being a new e commerce brand, because we are still solely online. I know we're still very young, but we're, we're just online still. And I think that a lot of e commerce brands, just when I, when I look around at the different faces, each industry is a little different. But it's some of them are so brand heavy and brand first that you kind of forget the whole customer experience side of it. And it's something that we've been very careful to always think about, because I think when you lose that customer experience part of it, like you've really lost, you know, the building blocks of what can make your company great. And so yeah, it's something I, I and we think about daily, because it shines through, I think, in what you guys are doing. Oh, absolutely. Okay, couple of very deep questions now. What piece of business or mindset advice can you give to others that you wish you had when you first started rice? starting something for the first time, you have all sorts of doubts, and I think it's very natural, oh, it's totally human. It's totally human. And we all have them. And it's so easy to talk yourself out of certain things. Because either you're talking yourself out of them, or you're thinking you think others are, and it can be really, really crippling. And I know that from personal experience, like not having that level of confidence from the outset was definitely something that like, I would like to go back and change. I think you grow into your shoes, then, yeah, yeah. And, um, and so I, I appreciate the process of growth that I've gone through, and I'm continuing to go through, but I think that if I could, yeah, like, think about what I would say to somebody else. It would just be that, like, it's really important to just go forward and not let that doubt creeps in before it's too late. And you've told yourself, no, I'm not going to do it. This is not the right time. And that you can always learn what you don't know. And you probably actually know more than you think, Oh, yes, you know, more than you think. Yeah, I like every day kind of prove that to myself, like, wow, I thought I couldn't do this. But you know, I figured it out. And if you truly believe in, in what you're doing, like you'll find your voice and you'll find your community, you'll find the people that believe in you. And that goes not just for the people directly around you, but even your customer base and something that that we've thought a lot about is like, you can't necessarily always be a brand for everybody. And you're not really a brand for anybody. And so how do you make sure that you're working for your people? Um, you know, and and make sure that that's strong. And that's clear. And yeah, yeah, that's one of the keys. If you try to please everybody and try and be a brand for everybody, it doesn't work. Because again, that authenticity piece, isn't there. Right. So it's something that we, we I think a lot of us think about a lot and just that you have to sort of decide what where you're going to put your attentions, and yeah, not try to do everything, because then it just gets really watered down. Yeah, yeah, no, yeah. Okay. So one of the things that drives me in creating this podcast called self discovery is healing, self worth and cultivating self worth. And so I want to ask you a question about self worth. I feel like when we light up with self worth ourselves, and we value who we truly are, then we're able to light up those around us. So where do you feel like you derive your self worth? And how do you think that benefits your business? Oh, that's a good question. Um, I think that I've always sort of lived with the idea that I, you know, to caveat this I don't want to say that I'm, I don't think it's ever good to like live with the fear that you're not going to do something right. You just want to use it. You sort of want to act with intention in the moment. But I have often thought to myself like okay at the end of the day and at the end of my life when the chapters in the book was written like, what do I want to look back on and think about and what will make me feel like okay, I, I couldn't have milked anything else out of my life. Because I know that at that point, it's like, Okay, um, I couldn't have done it better. So this is this is it? And so I often think about that on the daily seriously, like, I think about, okay, if, you know, 40 years down the line, like, how will I feel about how I acted today? And it really makes me feel like I'm doing the most I can. And to go back to your question about self worth, like that is where I find myself fourth, to make sure that I'm sort of like living out every day. to its fullest. Yeah, as if I don't I that's what makes me feel like I like I have a lack of confidence. Well, and I'm not happy with myself, I think that's a unique and a really beautiful way to build self worth is to create now, the person you want to be 40 years from now. Yeah, I, I, I think it's something that it's also personal. And how do you how do you like, cultivate that? How do you build confidence. And to me, it was the way that I kind of having lived through a lot of doubts in myself and periods where I didn't feel confident, I was like, Okay, what can I do to, to kind of banish that feeling every single day. And it's, what, it's what works for me and I it's almost like a struggle, right? Like, you sort of learn more about yourself every single day. But, um, yeah, I think just making sure that I milk everything out, makes me feel my best. And yeah, is honestly like, where myself as well. And I think to just like learning a new instrument, confidence is built by practicing confidence. And I think there's this misconception, conception, that self worth and confidence is something you wake up with. But I really think that genuine real self worth and confidence is a daily practice. And it's something that you build over time, as Yeah, yourself accomplish things that you set out to accomplish. We're always going to have mishaps and failures, it's part of being human. Yeah, we are so resilient as human beings, and to wake up and get up and get back up and continue to go on. That in itself is a confidence building thing. And you set goals and mark them off. Again, I think that just continues to build the confidence because you can go back and look at your own history and say, well, I've done it before, synthetically now. That means I can probably do it again. Yeah, it becomes a habit. Like you teach yourself certain habits of thinking and acting and and, you know, it becomes sort of like a ritual of how you Yeah, and I love that idea. Honestly, some, I have to tell you something that I is really funny. I wish I could take credit for this, but it's actually Rashad, my co founder, you know, if we're having like a down day, or something's not going how we want and or something a little hole or Rhett, he'll always say like, Andre, we are the superheroes in our movie today. Like if you're watching a movie, like how would we want to see that? Right? And like, we would not, we would not be doubting ourselves right now. Right? Like, if we were the superheroes, we would get up and we would learn this. And so it's it's such a cool way to think about it. And I just love that perspective. Oh, yes. It's so empowering. Yeah, sorry. And when you think about other people doing what you are doing and experiencing similar things that you are experiencing, and overcoming the challenges, it's a boost to your own psychological brain to go if they can do it, and I can see them do it. Whether the movie or real life, there's something inside of us that relates to that and goes, I can do that, too. So what would a hero do today? How would they handle this situation? I'm gonna do that for sure. Oh, I know. It's the best and like you be your you are your superhero, you have no choice. Well, and as far as we know, we have one life to live, why not be the superheroes of our own lives? And exactly, what's the alternative? It's not anything that I want to participate in. Right? Exactly, either. Okay, I have one final question for you and it is this where can people find you online and if you want to add anything? additionally, please do. Oh, absolutely. So we are super easy to get ahold of Instagram is a great place ry superfoods r y z superfoods. You can email me you can reach out on our website, we also have a Facebook group that it's small but mighty, and it's growing, it's called how I rise. And it's just an awesome place to, to share like you, you don't have to have tried rise, but like just to share about your morning rituals, what you're grateful for, it's just a really cool place that I think people just love to love to share. And they get awesome feedback and awesome, you know, motivation from others. So we really enjoyed building that. And which actually leads me to another thing, which is exciting. And I don't know if you know about it, but it's a gratitude journal. Oh, we just we just recently launched actually, and it's kind of a, an add on to the coffee because we we often thought about from the very beginning, like, we want to be more than just a drink brand or a coffee brand or, you know, a food and beverage brand. And so we were always thinking like what was what is that thing that we always want in our mornings that I think would make you know, everybody's started their days better. And gratitude journaling is something that I've done for a really long time, but never really found the right outlets like, I would always sort of get lazy with pen and paper and all the apps were just way too easy for me. And we just always sort of fall by the wayside. But it was something that I always had the intention of doing. So we actually built a tool, it's completely free. All you need is a phone number and an email address. And how it works is this like you, you sign up, and then you get text a text every single day with a gratitude prompt. So it's a super simple question that comes to your phone number. And your responses then get saved in your own private channel that's password protected. And so it's it's like the simplest way that we could have imagined to sort of start out your day with a little bit of intention and gratitude and it doesn't take 30 minutes, it really is just something to wake up to. And so you know, I I use it every single day I set it to 6am because like that's when I wake up and like that's the first thing I see on my phone. And it's like okay, if that's the first thing that you see Oh, help but have a good day. So anyway, that's a light pub for a gratitude journal because I think that it's it's a very cool way to sort of build out the the whole morning ritual and well and mornings determine the rest of your day. You guys are no cool. Not only have this amazing superfood coffee that I mean, I've been taking now for three months, and I've definitely noticed a huge difference. My mom is on it. I have several friends that are on it. My husband is on it. He just took it to a business conference to share with all of his friends. Great. I love to bring in the intention on top of that is just so cool. Yeah, I think it's oh my gosh, it's like such a little passion project of ours. And we had such fun building it. And I, I just it's an awesome tool. And you know it. It's so easy to use. It's free. Like they're no strings attached. Right? It's just you get a text every day. And how do people signs? How do people sign up for that? And I will link everything, by the way in the podcast notes. Oh, yes. So you can go to our website. There's a for now we're sort of having it as an add on to the coffee. So you know, it's it's like if you buy the coffee, then you get that. But we're thinking of actually like releasing it just so people can have it. But if you want to go directly there and I can share this after too, but it's how I rise.com slash gratitude. And that'll bring you to the to the page to sign up for it and everything. But yeah. Well, I'm, I'm so grateful to have had this conversation and I'm so thankful for your time and your expertise and that you're putting out a product that is so conscious and so beautiful into the world that's going to help people's lives. So too Thanks so much, Jaclyn. I really enjoyed talking. Oh absolutely anytime.