Self-Worth with Jaclyn Steele

Beauty brand Imayla's, Tara Cohen, on clean beauty, diversity, & individualism

February 17, 2021 Jaclyn Steele Season 2 Episode 58
Self-Worth with Jaclyn Steele
Beauty brand Imayla's, Tara Cohen, on clean beauty, diversity, & individualism
Show Notes Transcript

Imayla Beauty - clean, vegan, cruelty free - burst into the cosmetic scene in the middle of a pandemic. Their mission of fierce individualism along with their commitment to long lasting, high pay off, and skin-safe formulas has set them in a class of their own.

In a world where most clean beauty is boring and packed in packaging geared for the no makeup makeup kind of gal, Imayla is setting their sites on creating makeup for makeup lovers while refusing to compromise their customer's health with toxic ingredients. This is exactly why I wanted to have Imayla's, Tara Cohen, on the show. Together, we chat about how important it is to know what we are putting on our skin, diversity in the beauty space, and why individualism is a necessity.

BOOKS MENTIONED:

The Red Tent by Picador
Author, Anne Rice, was also mentioned but no specific titles
Becoming Michelle Obama
I Never Promised You a Rose Garden by Joanne Greenberg

IMAYLA BEAUTY LINKS:

imaylabeauty.com
imaylabeauty on instagram

PARKER CLAY:

https://www.parkerclay.com/ code: PC-JACLYN20 for 20% off

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Light, Love, & Peace,

Jaclyn Steele


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Hi, I am Jaclyn Steele and a welcome to self discovery. Howard Thurman so beautifully wrote, don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive, coming alive. That my friends, is what self discovery is all. Where that man beautiful listeners Happy Wednesday to you. I am outside and maybe windy. But I just wanted to preface this episode. This was a heart talk, which I feel like the luckiest lady in the world that I get to have this podcast where I get to have conversations with some of the coolest people on the planet. I'm gonna stop talking about it. Otherwise, I'm going to start crying. But I just want to tell you guys you're about to hear from Tara Cohen. She is one of the prominent members and people behind the clean beauty brand. Beauty. It is a brand new company. It's amazing. I cannot wait for you to hear their message. Just wanted to say if you hear some background noise. My dogs are on a bender inside my RV and they've been barking really loud. And just Yeah, very noisy. And so I came outside, there's sunshine, but there's also bees and some cars and a little background noise. Please forgive me for that. But I just could not postpone this amazing conversation that I had with Tara. Without further ado, I'm so excited to introduce you to both Mila and Tara Cohen. All right, beautiful listeners. We have the distinct privilege of having Tara Cohen, on the podcast today. She is from Beauty brand and Nayla. They are a clean beauty brand. They are vegan. And they are leading the way on creating individuality in the beauty industry, which is not an easy task to do at all. So thank you so much for being here, Tara. Thank you, Jaclyn. Thank you for having me on. And thank you for having the brand on as well. We're really Oh, well. I was just so excited when I saw it. I guess it was a little over a month ago, one of your Instagram ads pop up on my feed. I was like, oh, are these people to clean beauty junkie anyway, and there really aren't. There aren't a lot of clean beauty brands that have a good color payoff that have a lot of pigmentation that really have that Lux feel. I think there's such a trade off when people say I'm going to go to clean beauty and it feels like it. You're going to like one ply toilet paper, sometimes I really don't mean it that dramatically because there are clean beauty brands that are great. But and they'll stand out because you're creating these Luxe products. Yeah, I think there's a lot of things here. And you know, you kind of hit the nail on the head, the idea of clean, you know, vegan cruelty free, we stand for all of that. But the true challenge was creating performance driven products. Yes, products that stand out products that texturally have a very sensorial feel to it. Mm hmm. I was creating the brand. You know, for this team. I really wanted to create products that had excellent payoff wore really well but really had a sense sorial luxurious feel to it. And though that was the challenge for me, and that was the excitement. Well, you nailed it. The packaging, I mean the packaging is gorgeous. And I love a good box. I love a good box, but then like opening up the eyeshadow and it's this beautiful purple with gold edges. And then you open up the eyeshadow and it's all these gorgeous blends of mattes and shimmers. I mean, it really is a sensory experience. I really I think bringing in the artistry aspect like from my background working with a lot of makeup artists working on artistry brands, working for luxury brands. This was the goal of a male to really have high performance formulas that had skincare and fused actives in them. So that the creating that hybrid approach of bringing skincare and makeup together to me was an amazing challenge to fine. Yeah. Well, yeah, I mean, you're really trailblazing in a new territory for sure. Which kind of leads me into the first question. And before I ask the first question, I just want to let the listeners know. I'm in Arizona right now I'm outside because it is so gorgeous. So if there's some, like bees buzzing around, or a little outside noise, I just could not be in my RV. Today, I had to be outside. And I wanted to just prime myself for this conversation. And there's nothing like being outside that gets you into like a gorgeous mood. So anyway, I came across a mail on Instagram, and I immediately fell in love with the message you guys are spreading. Can you share a little bit more about your message and why you think it's so important? Sure. I think the main goal of the mailer is about empowering individualism, and really owning your beauty, your power, your self worth, the idea of a male was conceptually it was born out of the inspiration of New York City. Well, with a global lens. Like why New York? Why do people flocked to cities, because it's a place where everyone comes in and they're accepted, right? There's two types of people. There's so many types of food, artists, culture, music, and that's where you kind of feel your most freest when you love yourself, you know, we're discovering your loves and your wants, and there's so many options for you. And that is really kind of the backbone of a male of beauty. Our message is, beauty is beyond skin deep. It's about the end of individual, it's about your inner beauty. It's about bringing out your light, and enhancing it. Yeah. Well, and you guys, the way that you mark, it is so diverse to you do such a good job of highlighting people who don't all look alike. And I love that it's so necessary in an industry that can be so the word monotone, monochrome, I know what that feels like. Because a someone like myself, who is from a mixed background, a mixed race, I've lived in some pretty, you know, interesting sort, I don't want to call it monotone. places. And, you know, the idea here is it's not one size fits all. Yeah, the what's happening, you know, it's it's sort of like a combination of everything. Beauty is in the eyes of the beholder, it's within yourself. It's how you interpret it. It's about your culture, it's about you. It's about what influences you, your ideas, your thoughts. And so that's what the brand is really embracing that. It's, it's about being your best you. And, and so I think being your best, you doesn't mean fitting into a box. No, it's it's not because you're not being your authentic self. And I think the idea of a maila is that the more authentic you are, the more beautiful you are. Oh, yes, yes, I just want to take a moment to soak that in because it's so true. And I feel like the more such does it, that it sounds so counterintuitive, or counter counterintuitive, but the more we lean into our own self expression, I feel like the more space we create for other people to do the same thing. Definitely. And I think the other thing is, too, is that I think we're all so I think we've kind of lived a life that's like very guarded and oh, and how we have to present ourselves and look a certain way stuff and that doesn't, not being respectful, right or mean, being mean, right now or being angry. It really means about being open and accepting of new ideas and new thoughts. Oh, I love that and we need that now more than ever. Okay, next question. Women have been using makeup for centuries now. Why? Do you feel like clean beauty is the new trend? And do you think it has legs? It definitely has legs. I mean, everyone is like riding to clean, you know, clean vegan, cruel to be everyone's running for that category. And, you know, I think the thing is, is that the consumer is experienced, she's educated. She is learning about everything she's seeing everything. Information is at your fingertips, it's in the palm of your hand. And so you can look things up, you can come in, you can compare prices, you can compare formulas, you can go on 20 websites and review the whole thing. And so I think the idea, and people are care about themselves, their inner selves, not just there ourselves there. Yeah. Do you know wellness, like you're in a norm in the outdoors, and it looks more like, I love to ride my bicycle, whenever I can get a chance to get outside. I love to exercise. And I think people just want to feel good. And I think part of wellness and feeling good. And taking care of yourself is also taking care of your skin. Right? Yes, what you're putting on yourself. And that's why I think clean beauty is so relevant now. Yeah, I know, for me personally, and I was discussing this with someone recently, but I also feel like using clean beauty. And using clean skin products is a form of self worth. It's us drawing a line in the sand saying, I love myself enough to not put that on my body anymore. Yes. I mean, I want my products to work. So I'm not good. Like, I love my hot fudge sundae. Me too. Me too. You know, but I think at the same time, I think we're really being a little bit more self aware and cognizant of, you know, what's around us and what we're willing to accept? Yes, that is really what the clean beauty movement is about. Yeah. And I think it too, it helps us come back home to ourselves, because it helps us to live more harmoniously, not only in our own bodies, but also in nature. You know, when you're rinsing that makeup off your face, it isn't hitting the water systems and creating all of this gunk and toxicity to So, to me, clean beauty isn't just about the face and what we put on our face and makeup. It is part of the whole ecosystem. And I love feeling like I'm contributing in a positive way, but also enjoying the products at the same time. I think that you hit the nail on the head, it's about contribution being part of thing, but also feeling good about what you're doing to Yeah, yeah, there doesn't have to be a huge sacrifice there, especially when you have such great products that are also clean and vegan and cruelty free. Thank you. Okay, next question is on a cat beauty and self worth. The beauty industry for years has made a killing off of making women feel like they aren't good enough. How is your company flipping the script? And what steps do you think the beauty industry needs to make to be more inclusive? And how can traditionally represented people help facilitate more diversity? That's a big question. It is it is. I think we're seeing it now. Right? It's late. It's now it's happening now. I mean, I think the you know, the starting point is, you know, for a long time, it was very demoralizing. Oh, gosh, yeah, you kept your mouth shut. You didn't say anything. You didn't make waves. If you wanted to have your job, if you wanted to work, if you wanted to whatever, you stayed in your lane. And that's not what this is about anymore. It really is about empowerment, and equality and equal rights for everyone, for men and for women, and for everybody, but specifically for women. Because as a woman myself, you know, and, you know, with children and a career and stuff like that we take on so much. We take on traditional roles, and we take on very modern roles. Yeah. Oh, I think It's a lot of an industry standpoint. You know, I think it's about not judging, right? It's not about judging people, but it's about understanding integrity, work ethic. Is the person a good person? not judging them from their outside? Yeah, judging about their background or what they wear or how they look. It's about people and treating people correctly. And I think, you know, the industry. You know, you know, when Fenty came out, I think it was very big, you know, speaking specifically about cosmetics, it kind of turned a lot of corporate companies like upside down, because they couldn't believe 40 shades would come out. And it's not about 40 shades, because of a skin tone, it was about 40 shades. And people were thinking, like, why would they do that? How is that profitable? What about the numbers? You know? And it's like, oh, my God, it's not about the numbers, right? It's a numbers, it's about passivity. inclusivity. And people seeing themselves in brands, right, seeing yourself represented in a brand. And, you know, there were brands that had those shades, right, and they had those things, but they never advertised it, or they never carried them in the store. Their advertising was not reflective of what was really going on. In America, or even around the world. It was very traditional and very targeted, and very focused, which equals not inclusive. Mm hmm. I think what we're seeing now is like a really like hard press, which is great of supporting black owned businesses, women is average advertising is changing. It's more representative of what the world looks like, of what the city looks like, of what your town looks like. And so to me, it's just beginning. And there's a lot more, you know, to do there. Yeah. Oh, there's so much more to do. And I feel like for me, as a white woman, I want to help facilitate that diversity and that inclusivity. And for the other white women listening to this podcast, are there any action steps you feel like we could take to create more inclusivity and diversity in our circles? Because I don't want to stand on the sidelines? I think, you know, I don't know, to be honest, if I'm sort of like the best person to answer that conversation. Sure, is a person who has always been on the periphery of things, like, inside things, and I've been outside of things. And I think it really, it's, it's as simple as number one, opening up your circles, and, and bringing people into your circles, and, and having a diversification of friends, from different places, getting to know everyone getting to know each other, it's very easy to seek comfort, in the know, of like, what, you know, writing, I think, to me, as someone who's, you know, moved to a new school or had a different background than other people have had. You know, as soon as you kind of open up that door, and you You let someone in, I think you see that there's something different and, you know, that's how I would look at it because there's so there's so much there really is so much there's so much unpacking to do. And, you know, there's like education in the schools. They're learning how to be you know, an anti racist. And we all need to be educated. Oh, totally. Understand that. We need to have Understand what we're saying and what we're doing and reacting. Oh, that's so true. We need to be aware. And we need to take responsibility, too. And I think something else I want to touch on is that I think so often people, it's just I think it's partially human nature, but people approach new, and newness and new relationships with fear. And I have been so incredibly fortunate to travel really all over the world. And so I have a very diverse friend group of people in the Middle East, people in Europe, people in Africa, people in South America, people in Canada. And what I would say to this is, it has infinitely enriched my life to know people from different backgrounds. And it's enriched my world view. Yeah, I mean, for me, too, I feel the same way that I mean, for everything that I've experienced growing up, my mother is not from this country. She's from South America. She's a black woman. And, you know, it's I have Puerto Rican in my family. My father's Jewish. Oh, you're gorgeous mix. You know, my mother's Catholic? I mean, there's a lot of unpacking there. Sure, sure. Wow, work through and stuff like that. And, you know, I think it really is about broadening your scope. It's about adding people I have found even I've been privileged enough in my life to really travel the world. Asia, Africa, South America, and learning about cultures. I mean, for me, my passion is learning about people and cultures and diversity, experiencing things. And I think if people allow themselves to do that, I think they would see how similar and without a doubt, in many ways we are, you know, and without a doubt, that's really what it's all about. Yeah. And it's so fun. It's so fun to experience different cultures, and you realize, like, there are these amazing things that I can take from this culture or this group of people and incorporate that into my life. And it makes my life better. You know, I think of religion. I grew up in a household that was super conservative Christian, and I'm thankful for that background. I think it taught me a lot of really beautiful moral things. And I still hold on to those. But, you know, I've traveled in Bali, it's primarily Hindu country, and the spiritual practices of the bronies are in a bowl. Like, there are Buddhist practices that I incorporate into my life, there are Jewish practices that I incorporate into my life, and to focus just on the circle that we live in ourselves. Any amazing, rich enhancing experiences? I agree with you. I mean, one of my favorite trips, was going to India. I'm so jealous, I might be one of my top number one trips. I've been fortunate enough to travel to the Middle East. And so it's, it's been an exciting journey for me in my life. And it's still going, right. We're still learning. We're still educating ourselves. And I think that's how we have to look at this. Yeah. variance is a journey and it's not over. There's so much that we can do and there's so much we can experience and there's so much we can change. I completely agree. I had an awesome conversation with a friend this morning. And he said, open ears, curious eyes, open heart, open arms. And I think we can start to look through that lens and experience life through that lens. everybody's life is gonna be better, including ours. Definitely. This episode is supported by Parker clay. Parker clay creates premium leather bags that provide stable and dignified work for at risk women in Ethiopia. Every item on their site shows how many hours of employment your purchase will create. This company's mission is to create a better bag for a better world by working together to create a future without exploitation. This is a conscious company that I am beyond proud to be affiliated with. Personally, I own the Mercado signature tote in sand. I have the Miramar backpack, the Eden carry all the squares up wallet. The chord tacos for organizing the list goes on my friends. And I've also purchased many gifts from their site from my family and friends. One of which is the a zash bandana mask combo. 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You can find the link and all of the details in the show notes below. Now back to the episode. Okay, next question is do you think that makeup is a catalyst for self worth? And I asked this because I noticeably feel a change when I take the time to get ready in the morning and I put on makeup. Not only is it a form of self expression for me, but it also makes me feel powerful. And why do you think that is? You know, I think there's a few things I think we have an ideal of ourselves in our minds. The person we want to be and the person we want to show the world. And then true self, right that sometimes one that we look in the mirror and we're beating ourselves up and we're like, picking out ourselves and stuff like that. I think makeup is transformational. It's fun, it's experimental. It makes you feel good. You know, you want people to see all the different sides of yourself and all the different facets. I think it goes back to not being in a box. Right and being monotone and homogenous. Right. It's it's out like, I mean, when I put a red lipstick on, or even like a bright fuchsia, I feel sexy. I feel sexy. I feel strong. I feel good. Yeah, I put a nude lip on it something else. If I put eyeliner on, it gives me a different look and feel. And I think when we could do little alterations and create with ourselves, I think it's very empowering. None of us are perfect right now. But I think it's the idea of Do you see me right? Do you see? See me without makeup and love me and see me with makeup and think I'm amazing. It's that kind of feeling. And I think that's what makes makeup so powerful. Yeah, it is. It's so transforming. Yeah, and it doesn't have to be you could look like yourself. Yeah, do your everyday face. And but it just it feels good. I feel like it's like putting on a comfortable shirt or putting on a black dress or putting on deals versus sneakers. To me, at least these days is that that's what makeup is. That's what skincare is skincare is like taking care of your skin and makeup. Just beautifying yourself play. You know, being creative. Oh, it's it's so creative for me. And that's one of the things I love about I love about it so much. So for women who are listening who are like, you know how to do makeup, it intimidates me a little bit. What would you say is like one product from your line that you feel like they could start with or start experimenting with like goodness Okay, I think if you want something simple and easy, go for mascara. Because I think it just, it immediately draws you to the eye. Yeah, your eyes and makes them look wider it defines them. I think our palettes are very easy to use, yeah. developed to work on a multitude of skin tones. So I would say don't be afraid, you know, start with one color just on your lid or something light as a base shade you know to highlight your eyebrow area and and use the mascara. The next thing is we know it's coming out in February is our lipsticks. I'm so excited. The lipsticks are incredible. I am not saying that because I I developed them. But I'm saying it's just they're insane. I mean, I put them on, they go on with a swipe. at me. They're lightweight. They were really well. They're instant impact. Like a lipstick or a lip gloss. It just feels so yummy and buttery on your mouth. Yeah, even start with that is like it feels so polished. First, I cannot wait for your lipsticks. Oh my gosh, I'm such a lipstick junkie. That's like one of my, if I don't do any other makeup. I will do a lip just because it makes me feel like polished and ready to go. But I'm going to ask myself the same question that I asked you because a lot of people ask me like, why don't you start with makeup? And people have a lot of questions like that. I think mascara is the best. I have to give you guys a plug. I'm wearing your mascara right now. It is amazing. It looks so natural. Yet it enhances your eyes so much and it stays on perfectly for me all day. There's like no clumping. It's just and I love it when a mascara looks natural versus like making your eyes look overdone. You know what I mean? It's It was definitely was a labor of love. Like we must have imagine. 50 mascaras. Yeah, I think you know, with mascara when you're doing development, a lot of it is the brush the wiper and formulation and has to be thought of as you're developing it. What I loved about this is that you get the impact and it and like you said, you get the separation, the impact the lift, but it looks like your lashes but yes, yes. lumpy. It's not heavy. picky about it. I've cried in this mascara. Where's it's like, it's it's like I really am like, yes, I did it. You really did. You really did. And I will say I have tried. I can't even tell you how many new scares because I try a lot of mascara. And I for so long. was like okay, I love the honest beauty formula. I love the primer part. I love the application. So when I got yours in the mail, I was like, Alright, I'm gonna test this out. And I swiped it on my lashes. And I was like, holy shit. This is awesome. So I was deeply impressed. Oh, God. Thank you. Oh, absolutely. Okay, so we've touched on the need for more diversity in the beauty industry. And now I want to chat about individualism. Why do you think owning our worth is important? Well, if you don't own it, who will? Okay, so yes, like, Are you willing to give away that power? Right, so many of us even without realizing it? It's like always, like, even for me, like my entire life. I was always asking for permission. forming. I didn't realize until very late in my life. How much power I was giving away. Yeah. No, if you don't have it for yourself, no one is going to have it for you. Right? Have yourself your self worth. They're going to know that they can run all over you. And so we have to embrace who we are. And we have to share that light. We can't be afraid to say no. And we should be okay saying yes. And I think it really Really, it really is about that and understanding your story. And you could be young, you could be old, and still looking and trying to discover what that means. You know, I think when it's for yourself, it's one thing, but then figuring out how to maintain your self worth, when you're around other people, or in relationships when you're in work, and stuff like that. And that always is a balance. It's always very challenging. And so I think it's really important to have a dialogue with yourself and understand your self worth your inner compass. What? And not except, ah, you know, I've asked a variation of that question to so many of my guests. And I feel like the way that you replied, was just so profound. So thank you for that. And I'm excited for our listeners to hear it. All right. We are wrapping this up. And I'm having so much fun. I'm sad about it. But these next rapid fire questions, these are more personal. And the reason I want to ask them is because I want people to know to like, you're a huge portion of this brand, and you're a prominent member of Nayla. And so I want people to get to know you a little bit so they know the person behind the brand. Okay, so here are the rapid fire questions. What do you take comfort in? I never have one answer. So get ready. In my family, my kids knowing that there's a new day to always start over. I take comfort in sunsets and laughter a great bed and exercise. Oh, I love those and I take comfort in all those two. Okay, what instantly brings you joy? Creating, creating I love what I do. I love developing I love sharing ideas, working with creative people. I love conversations like this. Talking simple things I love dyed peach Snapple iced tea, fudge sundae, and by instant joy. Yeah, ice cream. I agree. And it is amazing. But it's always the simple things that bring the most profound joy always. And people don't realize that I think even with myself, people don't realize that about me that it's this them sometimes it's the simplest thing. And it really would make me happy. You know, a cup of tea. I'm overjoyed. Oh, I love that. I love that. We are totally sisters here. I relate to all of that. Okay, what has been your greatest teacher? Oh, I mean, honestly, we would have to have a new episode. I would say my greatest teacher has been my father and my mother. worse. Yeah. You know, I've learned a lot of things through them. I'm also a child of divorce. So I think you really learn so much when you see a relationship unfolding before your eyes. It's trial by fire for sure. I think, you know, I've also had some great mentors in my life. You know, strong, interesting, you know, powerful women. I worked with a woman and Carrillo she was a senior vice president at the Estee Lauder companies. Oh my gosh, yeah, to her ballet, who's also was a senior vice president at Mac cosmetics. And they gave me my start in my career. And so I'm always thankful for that, because that was my start and bringing this creative outlet in my life. And so, you know, I think there's so much I mean, I could I could talk about the good and the bad, the bad and the ugly, so that it all is an opportunity to learn, isn't it? Like, that's the beauty of it. Everything is a learning experience. That's how you have to look at it. You know? It really is, it's what makes you stronger and what makes you Mm hmm. Favorite book. So this is the hardest in the world because It's so hard because I, I'm getting my MBA. I read now like case studies and articles and stuff around my books. I don't get a lot of pleasure reading anymore. I have a lot of books that are my favorite. Some of them are religious based, like the red tent. Oh, yeah, yeah. Yeah. Like all the rice books, I love. I loved becoming. I love anything that's inspirational or inspiring. to younger one of my favorite books was I never promised you a rose garden. So I have a wide variety of tastes when it comes to books. I just I love getting lost in them. I love great story. I love things that just kind of capture you and take you away. Oh, I do too. There's just nothing like a book. I had a conversation with a friend. It was last week and I was like, of all my material possessions. I think I buy books the most often. Yeah, a lot of purging over the years because they will literally I think I would have a house full of books by me. Last August, we sold our house, we sold my car, we sold most of our belongings. The one thing we didn't sell was my book collection because I was like, I cannot part with this. These are like my friend. Okay, best piece of advice you have been given. Oh, gosh, I have the some of them are not so good. Okay. People have said to me, Hey, we're all replaceable. I hate that advice. I've heard that too. I hate that. Yes. But I think what we have to look at with this one is do your best, right? It, you know your best, right? And don't take things for granted. I think that's sort of like what I would take away with that. strategy. I've heard people like Tara's strategy, which like opened up my eyes. It was like, during a long time, it was a Scrabble game. And I was trying to make the biggest word. And the person said to me, don't make the biggest word. Make the smallest word, but put it on the with the square with the most points. And that's strategy. Right? And oh my gosh. Oh, my God, that's like, to me, that was a profound moment. Um, I think Be honest. Be real, be you think you can never go wrong when you're real when you're honest. And you're you? Oh, that's so true. Okay, what do you want our dear listeners to take away from listening to this episode? I think you know, I think we should all feel empowered, I think we should empowered. at any age, at any stage in our life. We should look and feel our best for ourselves. Don't do it. Anyone else do it. And when you do it for you, everyone will see the best that comes through. And I think that's what makes a male a really great brand. You know, obviously we want to sell product, but we want to sell the best product. Want to champion people and voices and women and move digitalism and so to me, I think, you know, that's the takeaway, like love yourself, love each other. You know, be good to yourself, be good to others. Oh, I knew I fell in love with your brand for a reason. This like all the things it's like, all the beautiful products, but also the message just hits me in all the fields. So where can people find you guys online? Where can they buy products because I know they're going to want to right now a maila.com a male a beauty calm that are on Instagram or on Facebook, just go to our website. Our products are there. We're launching new products. We have a calendar full of new products coming out. And it's exciting and they're all amazing and they're all clean. By chance somebody didn't get that they can just click in the show notes and go directly there. Okay, Tara, thank you for being here. Thank you so much for having me.